Google Play, on the other hand, has grown at a much faster rate, with a 78 percent increase since 2020. Spending on the App Store increased by 31% year over year to $10.3 billion.
App Store Users Spend Twice on Subscription Service Compared to Google Play
In both the US and the rest of the globe, YouTube was the most popular subscription app on the App Store. It brought in $1.2 billion globally, with $566.5 million coming from the United States. In both categories, Tinder was the second most popular subscription app. To incentivize content creation and consumption, social media sites such as Twitter, TikTok, and Instagram are developing their own subscription structures. With this in mind, we should expect to see an increase in subscription app spending on the App Store in the near future. Check out? Apple’s Upcoming iPhone 14 Series Enter Trial Production Phase: Report
