This program covers the latest IT & Telecom Market Updates primarily of Pakistan. Additionally, the program updates its viewers with latest news of both Pakistani ICT industry be it on Policy, Regulations, Operators (Ufone, Jazz, Zong or Telenor Pakistan), Application Development, smartphones, Internet of Things (IoTs) etc. or international Tech trends. Hence, the core objective of PhoneWorld Live is to play a vital role in this era of mobile technology to provide both the industry and end consumer with latest innovative Tech Updates.