The new group that is devised for this purpose, which tytwill be called New Monetization Experiences, will be led by Pratiti Raychoudhury, who was previously Meta’s head of research. While telling about the company’s ad business, Meta’s VP of monetization said: “I think we do see opportunities to build new types of products, features, and experiences that people would be willing to pay for and be excited to pay for,” I Think we do see opportunities to build new types of products, features, and experiences that people would be willing to pay for. “On a five-year time horizon I do think it can really move the needle and make a pretty significant difference.”
Will Paid Features for Facebook & Instagram make Platform Better?
Currently, Facebook charges users to access some exclusive content and virtual stars. Also, WhatsApp charges businesses for the ability to message their customers. Instagram has also announced that it will soon going to initiate paid subscriptions. Since many other social media platforms have also started offering paid features and subscriptions, Jhon Hegamen said: “We’re obviously paying attention to what’s going on in the industry. “And I think there are multiple companies that have done interesting things in this space that I think hopefully we can learn from and emulate over time.” Also Read: Tired of targeted ads on Facebook? Here’s how to get rid of them
