Meta Is Rolling Out Ad Tech Changes As Part Of Settlement
Let me tell you that Meta has rules against discriminatory ads however, the social media giant faced complaints that advertisers abuse Facebook ad tools in order to exclude people from housing, employment opportunities, or even financial services. The company even allows advertisers to target ads at people based on the interests, demographics, and behavior of the social network’s users. It then uses ad auction in order to figure out what ad to show a user at a certain time. Meta is also reported to make changes such as limiting what characteristics certain advertisers can use to reach potential customers. Miranda Bogen, policy manager for responsible AI at Meta stated in a blog post: Meta elaborated that the update called the Variance Reduction System is actually meant to help ensure that the audience that wants to see a housing, employment, or credit ad more closely gets the eligible targeted ones. For that purpose, the company will compare the audience of a particular ad to the characteristics such as age and race/ethnicity that advertisers usually select to target. The social network further stated that it’s using aggregate data because of privacy concerns. Kristen Clarke, assistant attorney general for civil rights at the Justice Department, stated: Social Media Giant is applying this new system to US housing ads and plans to expand the VRS to employment and credit ads over the next year. Reports further claim that for the first time, Meta will be subjected to court oversight for its ads system and Guidehouse will review whether the change meets certain metrics or not. Also Read: Apple Is Working On An In-House Chip To Power Cellular, Wifi & Bluetooth Functionality – (phoneworld.com.pk)
