Microsoft to Build Software For Ad Placements in Free to Play Xbox Games
Another report entails that Microsoft is still looking for ad technology companies to help build the inventory and collaborate on ad placement. However, the software giant’s program debut may not be far, as it could be rolled out in the third quarter of 2022. A Microsoft spokesman told Insider that the company was continually working to “enhance the experience” for developers and gamers, but that it didn’t have “anything else to contribute.” The new program may irritate players who are concerned about advertisements for real-world things appearing in fictional universes. The focus on free-to-play games, on the other hand, will be critical. This would allow developers to profit from free games without relying too heavily on paid content such as skins and season passes. As a result, developers may be more inclined to design Xbox-centric titles rather than those for the PlayStation or Switch. Check out? Microsoft to Launch a Security Update to Protect Users from Phishing Attacks
