SoundCloud is Launching Live Original Programming on Twitch
The company announced its plans on consumer’s demand for live entertainment. Soundcloud will air live chat series and other panel conversations for a new Twitch channel, plus music sets and shows focused on music discovery. The programming will have artists, producers and other industry experts to appeal to both music creators and fans. To focus on music journalism and marketing, live events, and more, the “Cloud Bar” will bring experts from the music industry together. According to TechCrunch: “Twitch has been working to make its resources available to music artists and other creators during the COVID-19 pandemic as it sees the potential to expand beyond gaming.” It has been noticed that Twitch has become an increasingly important place for all musicians to earn money during the lockdown. Soundcloud is going to start the Twitch channel tomorrow but users can follow the channel now. Recommended Reading: SoundCloud & Twitch Help Musicians in Quarantine
